First ask yourself these questions:
Running a contest on Facebook is very useful and can help you succeed in:
You certainly should know your community. Facebook already gives you pretty useful information and statistics: age, gender, origin…
All the data that is given will allow you to identify the major trends of your community to create the perfect contest.
Even better: targeting functions (gate posting) will allow you to directly communicate your contests to your target audience through the Facebook posts.
Do not hesitate to segment your fans in your base for more effective results. The more you can adapt to your target with the language you use, the graphics, and the types of gifts, the more your contest will succeed.
Three different types of contest are at your disposal, and many more are coming:
In all five cases, you can collect the fan information you want and need such as : age, name, city, email, phone number, address, etc. Then choose between the different types of inputs through which your fans can answer your questions: text, checkbox, drop down menu, fill-in bubble, or multiple choice.
The best would be to follow your business cycles: and all the cycles are different from one business to another.
Let us give you some examples. You have a swim suits brand. Three months before the summer is the best time to start communicating! In the dead of winter, no one is interested and chances are people will start looking at swim suits just a few months before holidays.
For festivals and one-time events: Many members of the PageYourself members save tickets and dates for concerts or festivals. For these you cannot promote too early or late. A month and a half is plenty of time to start promoting such events to keep the news fresh and strong in your consumers mind.
Do not forget to think about developing your web communication when periods of the year are calmer. This way you can optimize your visibility and optimization on the Internet and social media when times get busy.
The duration of your contest is determined by these criterias:
Once your contest is published on Facebook or any other site, it is essential that you are constantly regulating it. As required by many countries, rules and regulations must be written and accessible to any participants.
Attention for Italy, in addition you must apply for authorization and pay a deposit prior to starting a contest.
Here are some points that should be included in your regulations and rules:
Check your countries rules before you run your contest, you wouldn’t want to be in trouble ;)
Your contest will interest your fans if they win something:
Note: This will quickly pay for itself as the information they enter in your database will be yours to keep! The information that you collect will be able to be implemented in your future actions and communications.
Tip: A big prize (a vacation, an iPad) along with small prizes (USB drives, pens, etc.) allows for maximum participation. Sometimes only having a big prize offered can discourage participants because they will believe they have no chance.
To create a Fan Gate, simply click on the ’Fan Gate’ button at the bottom of your Engine. Then select ’create a Fan Gate’ and give it a name to keep organized. Then create the Fan Gate as if you were to create an App.